ROCKWOOD MARKETING SERVICES

ROCKWOOD PROGRAMS SOLUTIONS

Rockwood Programs began as a start-up company owned by E.W. Blanch Holdings. Its core expertise is the use of direct marketing techniques to augment existing distribution systems. In 1998 Rockwood began a series of publications targeted to insurance company presidents. The publication was able to cut through the normal channels and reach the top decision-maker. Although the company president often routed the communication to another executive it now became an "assignment" from the president.

"E.W. Blanch Solutions" was a publication chartered to get a direct message to insurance company presidents - EWB was more than a reinsurance broker. Examples of products featured include: Write Your Own EPLI (Employment Practices Liability Insurance), EWB Facultative Solutions, Claim Card, P&C Choice, and the Coastal Homeowners Facility.

In July 2000 a management buy-out of Rockwood Programs from EWB was completed. Our team continues to enjoy a close relationship with our Blanch colleagues and anticipate bringing in over $1.5 million in brokerage revenue to EWB in 2001 from the "Write Your Own" program alone!

We believe in the power of the "Solutions" vehicle as an opportunity to further the interests of our other partners. In 2001 we will launch a quarterly publication to all insurance company presidents under the banner of Rockwood Programs Solutions.

We will open this "vehicle" to new partners via a "turn-key" approach:

1. Access to a proprietary database of insurance company presidents (purchased list enhanced via telemarketing).
   
   
2. Creative and copy-writing to develop a full-color four panel brochure tailored to the partner's product or service.
   
   
3. Full production, postage, and execution by Rockwood Programs staff (signed off by your exec).
   
   
4. A supply of 1 above without the Rockwood brand that can be used by the partner for internal purposes.
   
   
5. Postal permits for response cards.
   
   
6. Collecting responses and compiling results.
   
   
7. Pre-qualifying incoming leads (eligibility parameters provided by partner).
   
   
8. Setting up meetings between partners and insurance companies.
   
   
9. Press releases to major publications within the industry.
   
   
10. Backing our process. If less than five leads are received, we will return one-half of the fees paid to produce the campaign (up to $12,500 returned if sufficient lead volume is not generated).
    
    

TOTAL TURN-KEY COST: $25,000 PER ISSUE *

Fee can be reduced by up to $5,000 if Rockwood shares in future revenues between the partner and insurance company lead.